Website Theme

Every website should have a theme so that Search Engines such as Google can tell what your website is about. The theme is determined by assessing all of the pages of the website to establish what they have in common. The theme should always possess the two following characteristics; Express the niche you have chosen for your website and include your main keywords. This is why it is so important to have a good structure, as this will make it easier to define your website theme.

When creating a website around a theme it’s very easy to pump your website full of keywords, when generating content for your website always create it for the reader however do create content with search engines in mind. Always try to find the balance between readability and Search Engine Optimisation. To ensure your website theme is well defined you should ensure that your main keywords are included in the (without excessive use):

• Meta Title
• Meta Description
• Meta Keywords
• Alt tags
• Header Tags

To make this effective, you should mix in your keywords with other relevant words for the individual pages. If we focus on the key term “Dog Food” your pages may look like:

• /Dog-Food.html
• /About-Dog-Food-Ltd.html
• /Why-use-dog-food.html

This would ensure that our main keyword “dog food” is seen as being very relevant to our website theme. Webmasters also commonly use varations of words in order to tell Search Engines it’s more relevant or to appeal to a larger audience for instance, “Search Engine Optimisation” is UK based spelling and “Search Engine Optimization” is American based spelling. Webmasters increase the use of variations not only to increase readability but it will look more natural and it will also canvas them as search terms, increasing our possibility of being found for other relevant search terms.