Introduction to On-Site

On-site Optimisation is modifying your website code and layout in order to provide higher relevance to a particular keyword, phrase or market. Webmasters also modify their website to optimise conversions, read more about conversion optimisation. Free SEO Training has put together a list of all the main aspects you would look at when optimising your website, these will include but not limited to;

On-site Optimisation is predominately based around Search Engines bearing in mind visitors to the website. The main aspects that will be addressed by a webmaster is as follows;

  • Making your website easy to read, implementing paragraphs, titles and the use of bold, italic and underlining.
  • Implementing an easy navigation system using textual links.
  • Implementing bread crumb navigation in deep pages.
  • Optimising your images in terms of loading, size and ALT attribute.
  • Adding h1, h2, h3 etc… attributes to titles within your text.
  • Adding Meta Descriptions to your website code
  • Adding Meta Title to your website coding
  • Adding Meta Keywords to your website coding.
  • Optimising your HTML in order to quicken loading speed
  • Creating a robots.txt file to improve crawling efficiency
  • implementing a website sitemap to improve usability and crawler efficiency
  • Improving call to action
  • Changing colour scheme
  • Changing the content on the website in order to promote relevancy for a particular industry, keyword of key phrase.
  • Website Loading speed
  • Adding Rel Canonicalisation tags
  • 4xx Client Errors
  • 5XX client errors
  • Duplicated page content
  • 302/301 Redirect assessment
  • Long URL (>115 characters)
  • Meta Refresh if used
  • Overly Dynamic URLS
  • Title Element too short/long
  • Too many on-page links
  • Blockages by Meta-Robots
  • Meta robots no follow

These are just a few of the aspects looked at within on-site optimisation, the core function of on-site optimisation is to improve crawling efficiency and relevancy to a particular keyword, key phrase or industry. The process of On-site Optimisation is a consistent one as markets become updated and content becomes out dated, Google and other major search engines appreciate new, relevant and regularly updated content. The ideal webmaster will have a good understand towards HTML, PHP and website architect however on-site optimisation is generally easy to execute.