Introduction to On-Site

On-site Optimisation is modifying your website code and layout in order to provide higher relevance to a particular keyword, phrase or market. Webmasters also modify their website to optimise conversions, read more about conversion optimisation. Free SEO Training has put together a list of all the main aspects you would look at when optimising your website, these will include but not limited to;

On-site Optimisation is predominately based around Search Engines bearing in mind visitors to the website. The main aspects that will be addressed by a webmaster is as follows;

• Making your website easy to read, implementing paragraphs, titles and the use of bold, italic and underlining.
• Implementing an easy navigation system using textual links.
• Implementing bread crumb navigation in deep pages.
• Optimising your images in terms of loading, size and ALT attribute.
• Adding h1, h2, h3 etc… attributes to titles within your text.
• Adding Meta Descriptions to your website code
• Adding Meta Title to your website coding
• Adding Meta Keywords to your website coding.
• Optimising your HTML in order to quicken loading speed
• Creating a robots.txt file to improve crawling efficiency
• implementing a website sitemap to improve usability and crawler efficiency
• Improving call to action
• Changing colour scheme
• Changing the content on the website in order to promote relevancy for a particular industry, keyword of key phrase.
• Website Loading speed
• Adding Rel Canonicalisation tags
• 4xx Client Errors
• 5XX client errors
• Duplicated page content
• 302/301 Redirect assessment
• Long URL (>115 characters)
• Meta Refresh if used
• Overly Dynamic URLS
• Title Element too short/long
• Too many on-page links
• Blockages by Meta-Robots
• Meta robots no follow

These are just a few of the aspects looked at within on-site optimisation, the core function of on-site optimisation is to improve crawling efficiency and relevancy to a particular keyword, key phrase or industry. The process of On-site Optimisation is a consistent one as markets become updated and content becomes out dated, Google and other major search engines appreciate new, relevant and regularly updated content. The ideal webmaster will have a good understand towards HTML, PHP and website architect however on-site optimisation is generally easy to execute.