A breadcrumb trail is a series of text links moving from left to right that show visitors where in a website they are, it also gives them a fast and easy way of navigating back to any part of the website they have previously came from. Breadcrumbs can play a vital role in the design of your website as it will give the user more usability along with efficiently improving crawling from Search Engines.
The reason breadcrumb trails are so valuable from a search engine optimisation point of view is that you are able to use your keywords in the anchor text and link through to the most valuable page. This increases the weighting of your chosen keywords within your internal linking profile which in turn helps you to indicate the relevance of your website to the search engines.
When you are using breadcrumbs try always to remember:
- Use your keywords in the breadcrumb links (moderately)
- Structure it with the homepage on the left
- Ensure all your links go to the right place
A breadcrumb trail is a very valuable part of your website’s navigation so ensure that you don’t miss it our of your website build.
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